The internet is at a crossroads. Hosting companies can no longer think of IPv6 as an option because IPv4 is running out and global connectivity is growing. In 2025, IPv6 support will be a must-have for hosting companies that want to stay competitive in the long term, improve performance, and grow.
Many hosting companies still rely heavily on IPv4, and to meet demand, they often use cheap IPv4 address options. This may seem like a good idea in the short term, but it poses serious operational and reputational risks that could hurt the quality of service.
The Increasing Stress on Hosting Companies
IPv4 addresses have been hard to find for years, which has made prices go up and the market more complicated. At the same time, more and more modern apps, cloud-native platforms, and mobile networks are ready for IPv6 or are already using it.
Most big ISPs, content platforms, and cloud providers now expect hosting environments to support IPv6 out of the box. Providers that don’t change risk losing customers who need modern networking and a global reach.
Why IPv6 Is Now Required
IPv6 was made to fix the problems with IPv4, especially the lack of available addresses. IPv6 has a huge address space, which lets hosting companies grow without having to use complicated workarounds like carrier-grade NAT.
IPv6 has a lot of benefits for hosting companies, such as:
- Almost limitless availability of IP addresses
- Simplified network design
- Better connectivity from start to finish
- Better support for IoT devices and modern apps
In 2025, customers will expect these benefits to be included in all hosting packages.
Benefits for Performance and User Experience
IPv6 can make some network paths faster and more efficient at routing. Many mobile networks already prefer IPv6, so hosting environments that support IPv6 often work better for mobile users.
For hosting companies, supporting IPv6 makes things easier for users, makes things more accessible around the world, and lessens the need for IPv4 translation tools that can be hard to use and cause problems.
Things to think about for security and compliance
IPv6 also changes how networks protect themselves. Hosting companies need to use firewalls, monitoring tools, and intrusion detection systems that are aware of IPv6. IPv6 fixes some problems with older IPv4, but it needs new rules and more knowledge.
Providers that put money into IPv6 security early on get better visibility, better compliance with modern standards, and more trust from business clients.
IPv4 is still important in 2025
Even though there is a push for IPv6, IPv4 is still very much a part of the internet. IPv4 connectivity is still needed by many enterprise systems, old apps, and external integrations. Because of this, hosting companies need to run hybrid environments that work with both protocols.
IPv4 is still valuable because there is a lot of demand for it, but this also makes it easy to make bad buying decisions.
The Dangers of Getting Cheap IPv4 Addresses
Some hosting companies offer cheap IPv4 addresses that don’t do enough research to meet customer demand. These addresses often have problems that aren’t obvious, like a history of abuse, being on a blacklist, or unclear ownership records.
Some common risks are:
- Problems with spam filtering and email delivery
- Blocked traffic from big ISPs and platforms
- More scrutiny from upstream providers
- Expensive efforts to fix problems and restore reputation
Cheap IPv4 addresses often make things harder to run in the long run instead of lowering costs.
How IPv4Hub Helps You Buy IPv4 in a Responsible Way
IPv4Hub is a professional IPv4 marketplace that focuses on openness, following the rules, and lowering risk. The platform connects verified buyers and sellers and makes sure that IPv4 transfers follow the rules set by RIR. IPv4Hub focuses on verifying ownership, being aware of reputation, and having structured models for leasing or buying. ipv4hub.net helps hosting companies avoid poorly vetted IPv4 space, which helps keep hybrid IPv4–IPv6 environments stable during the industry’s transition.
Finding a balance between IPv6 adoption and IPv4 strategy
Successful hosting companies don’t see IPv6 as a replacement for IPv4; they see it as a way to move forward strategically. IPv6 support lets providers grow quickly, while good IPv4 management makes sure that services stay compatible and continue to work.
This balanced approach protects the reputation of the network, makes customers happier, and sets hosting companies up for long-term growth.